Building a Revolutionary Shift Scheduling App for Healthcare Workers
Rotex
1. Executive Summary
- Introduction: As the Lead Product Designer, I conceptualized, designed, and launched Rotex, a shift scheduling app built from the ground up to address the critical needs of healthcare workers, leading to rapid user adoption and high satisfaction.
- Target Audience: Healthcare professionals (nurses, doctors, technicians) at hospitals and clinics managing and claiming shifts.
- Your Role: Lead Product Designer, responsible for product vision, user research, ideation, information architecture, wireframing, prototyping, UI design, usability testing, and initial launch strategy. Led a small team of 2 engineers and collaborated with a healthcare consultant.
- Key Metrics: Achieved 1,000 active users within the first month of launch; App store rating of 4.5 stars within 2 months; 80% user retention after 3 months.
- Key Takeaways: Identifying a clear unmet need in a high-stakes environment (healthcare), combined with rapid iteration based on user feedback, led to successful product adoption and positive impact on healthcare worker satisfaction.
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2. Project Overview: The Context & Challenge
2014
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3. Research & Discovery: Understanding the User
2012
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4. Ideation & Design Exploration: Generating Solutions
2010
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5. UI Design & Visual Design: Bringing the Design to Life
2010
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6. Testing & Iteration: Refining the Solution
2010
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8. Conclusion & Future Considerations:
2010
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7. Results & Impact: Quantifying Success
2010
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